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Ethan's thoughts on SEO and AI on the Marketing Against the Grain Podcast

Ethan Smith, CEO
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Ethan shares his perspective on how AI is currently affecting search, presenting the latest research conducted by Graphite’s data science team that shows evidence that human generated content is still outperforming heavy AI content across many categories. While much of the discussion about AI and SEO today centers around genAI and LLMs, Ethan explains how Graphite is using AI for many other purposes that can drive SEO strategy and accelerate impact.

Ethan also weighs in on the future state of search and what companies may need to do to gain visibility on ChatGPT and other chatbots.

This episode aired on April 23, 2024.

Brand

Entry Level Pricing

AEO features

Models Tracked

Other Features

Webflow
Weight Management, Metabolic Health and Type 2 Diabetes
Brand mention tracking
Weight Management and Metabolic Health
Type 2 Diabetes and Metabolic Health
Starts at $5.99. Price is for a report.
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini, Claude, Deepseek, Grok
-
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
Query Tracking, Page performance, Source discovery
Starts at 49$/ one time payment
Brand Sentiment, AI Search Visibility
ChatGPT, Perplexity, Claude, Gemini, Deepseek
AI Ranking Guide
-
Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
Source Analysis, Track Growth, Sentiment Analysis, Recommendations, Weekly Reports, Actionable Insights
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Gemini, Claude, Perplexity, Grok
Content Gap Analysis
Starts at $367/mo
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini, Claude
-
-
Brand Sentiment
ChatGPT, Perplexity, Gemini
AI Search Trends, AI Content Generation
-
Brand Sentiment
ChatGPT, Perplexity, Gemini, Bing Copilot
-
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
AI Content Optimization, A/B Testing, AI Feedback, Protecion & Control features
-
Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Claude, Meta AI
AI Visibility Analytics, Competitive Benchmark, Citation Analysis, Optimization Module
Starts at $75/mo
-
ChatGPT, Perplexity, Gemini, Claude
Benchmarking, Link Tracking, Prompt Explorer
-
AI Search Visibility
ChatGPT, Perplexity, Claude, Grok, Gemini
Data-Driven Insights, Benchmarking Vs Competitors
-
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini, Claude
Impressions Manager, Crawler Analytics,
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Claude, Meta AI, Deepseek
Competitive Benchmark, Performance Dashboard, Global Monitoring, Visibility Analysis, Sentiment Analysis, Optimization Hub
Free
AI Search Visibility, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
Competitor Benchmark, Citation Insights
Free
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
Competitive Rank, Persona Visibility, Topic Visibility
Free
Brand Sentiment
ChatGPT, Gemini, Bing Copilot, Perplexity, Claude, Meta AI, AI Overviews, Deepseek
Generative Answer Insights, Website Citation Insights, Agent Analytics
Free
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini
AI Search Grader
Free
Brand Sentiment
ChatGPT, Perplexity, Gemini, Claude
-
Starts at $80/mo
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Claude, Perplexity, Deepseek, Gemini
Answer Validation, Ranking Of Competitors
-
Brand Sentiment
ChatGPT, Meta AI, Gemini
-
Starts at $100/mo
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Bing Copilot, AI Overviews, Claude
Free "AI Presence" Report
Starts at $49/mo
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Mistral, Deepseek, Claude, Meta AI, Grok, Gemini
Prompt Vault, Sentiment Analysis, Competitor Detection
Starts at $29/mo
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini
Country Monitoring, Sentiment Analysis, Link Analysis
Starts at $90/mo
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Deepseek, Claude, Grok
Benchmarking, Recent Mentions, Competitor Detection
-
Brand Sentiment
ChatGPT, Perplexity, Claude, Bing Copilot, Gemini
Comprehensive AI Readiness Audit, Content & Structural Refinement
-
AI Search Visibility
ChatGPT, Perplexity, Gemini, Claude
Market Sentiment Analysis, Custom Experimentation
All usage based.
AI Search Visibility
Perplexity, Bing Copilot, ChatGPT, Gemini
Conversation Explorer, Answer Engine Insights, Agent Analytics
Starts at $100/mo
AI Search Visibility, Brand Sentiment
ChatGPT, Claude, Deepseek, Gemini, Perplexity, Grok
AI Monitoring And Optimization
Starts at $10/mo + 0.01$/query
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Claude, Perplexity, Gemini, Meta AI, Mistral, Grok
Competitor Category Analysis, Standard Deviation Calculator, Performance Analysis, Ranking Suggestions
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Meta AI, Claude, Bing Copilot, Deepseek
AI Interviewer, Citation Track, Prompt Analysis, Competitive Analysis, Demographic Intelligence, Conversion Intelligence
-
AI Search Visibility, Competitive Benchmarking
ChatGPT, Gemini, Mistral, Claude, Deepseek, Perplexity, Search GPT
Website GEO audit with gap Analysis, Visibility/Performance Monitoring, Competitor Benchmarking, Citation Analysis, Sentiment Analysis, Regions
Credit based price
Brand Sentiment, Competitive Benchmarking, AI Search Visibility
ChatGPT, Perplexity, Gemini, Mistral, Claude
Performance Tracking, Citation Analysis
-
Brand Sentiment, Competitive Benchmarking, AI Search Visibility
ChatGPT, Perplexity, Gemini
Blindspot tool, Autonomous Intelligence Loop
-
AI Search Visibility, Brand Sentiment
ChatGPT, Gemini, Perplexity, Meta AI, Claude
Journey Mapping
Starts at $99/mo
AI Search Visibility
ChatGPT
Business Landscape, Audience & Content, AI-Generated Tips
-
Brand Sentiment
ChatGPT, Perplexity, Claude, Gemini, Mistral, Meta AI
Sentiment Analysis, Awareness Analysis
Starts at $49/mo
Brand Sentiment
ChatGPT, Perplexity, AI Overviews
Automated weekly updates
Starts at $19.95/mo
Brand Sentiment, Competitive Benchmarking
Sonar, Gemini, ChatGPT
Seo Report, Fact-Checking AI Knowledge, Model-Specific Insights, Competitor Benchmark
Free
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Meta AI, Bing Copilot, Claude
Sentiment Analysis, Competitive Positioning, Buying Journeys Optimization, AI Engine Analytics
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
Competitor Analysis, Optimize content
-
AI Search Visibility, Brand Sentiment
-
-

Graphite

Graphite's AI Answer Tracking tool gives you a full view of how your content ranks across major LLMs, with insights to improve your AEO strategy.

Price Point

  • Free

Models Tracked

  • ‍ChatGPT
  • Perplexity
  • Gemini

Core Features

  • Performance by Answer Engine
  • Share of Voice
  • Citations Insights

‍

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