Key Takeaways
- AEO Is The New SEO: ChatGPT, Perplexity, Gemini, and other chat surfaces now use search to power answers. AI chat is converging with search.
- AEO Topics: AEO topics are a cluster of *questions* that a single page targets. So, rather than targeting single questions, each landing page should target hundreds of questions with similar intent.
- Question Types: Just like in SEO, AEO has head, mid-tail, and long-tail questions. Each has different optimization strategies. Not all questions show products in the answer. Focus on Product Questions that suggest products in the answer.
- The 5% of AEO: Most work in SEO and AEO is wasted and drives no impact. But a small number of strategies can drive outsized impact. Focus on The 5% of AEO.
- Evaluate & Reproduce Results: Beware of fake case studies and blog posts. Test and validate strategies to verify that they do indeed drive impact.
How LLMs Work
LLMs & Next-Word Prediction
- ChatGPT launched in November of 2022.
- LLMs gained significant attention, but it took 1–2 years for people to widely adopt the technology.
- Early on, there was little attention or interest in how to influence or market products within AI chat.
- This was in part because LLMs were originally based on next-word prediction that trained models based on static snapshots of billions of web pages from Common Crawl and other data sets. These data sets were 1+ years old.
- Optimization for a technology with a 1+ year feedback loop is hard, if not impossible.
LLM + RAG
- Over the past year, LLMs have been increasingly using LLM + RAG. When you ask a question, first a search is performed, then the LLM summarizes the results.
- For example, if you search for “what’s the best project management software,” a search for “best project management software” is run, then the LLM summarizes the search results. This can use fresh data less than 1 day old versus 1+ years old.
AI Chat Is Converging With Search
In many cases, people use chat to search for things:
- Perplexity.ai started from the beginning as an LLM search engine.
- ChatGPT didn’t, but over the past three months, it has also started converging with search by including clickable blue links, maps, and other traditional search elements.
AEO Is The New SEO
- Because LLMs now use search, the experience is similar to search, and the feedback loop of changes is fast. Influencing chat experiences is now feasible.
- The core principles of search engine optimization (SEO) largely apply to answer engine optimization (AEO).
AI Is Growing, The Time Is Now
June 2024 – Temporary Burst Of Interest
In June of 2024, there was a brief buzz about optimizing for answer engines:
- At that time, we proposed an initial set of AEO strategies in a Reforge Webinar and created a Reforge SEO & AEO Course.
- However, after this initial buzz, interest waned.
January 2025 – Explosion Of Interest
Since January 2025, the interest in AEO has exploded. There has been a significant increase in LLM use.
- Many AEO platforms are raising money with venture capital, which has fueled interest.
- ChatGPT answers didn’t typically have clickable links, and when they did, they were subtle. Now, ChatGPT has prominently displayed clickable links, maps, and other traditional search elements. This has caused referral traffic from ChatGPT to dramatically increase over the past three months.
- For all these reasons, interest in AEO has exploded, and we believe this will hold and dramatically increase over the next few years.
The 5% Of SEO And AEO
The 5% Of SEO
- The dirty secret in SEO, is that most strategies don’t work, most landing pages drive little to no traffic, and thus, most SEO efforts are often wasted.
- How can SEO drive so much traffic if most work is wasted? A small number of strategies are highly impactful, and a small number of landing pages (typically 5% of pages) drive significant traffic. If you know the few things that work, you can drive significant impact. We call this “The 5%.”
- You can learn more about The 5% in this Reforge Webinar.
How To Find The 5%
Finding The 5% of things that drive most of the impact is simple and hard.
The 95/5 rule applies to much of growth marketing work. For most, if not all channels, most work is wasted, but a few things drive 10X impact:
- Generate Ideas — Start by generating tactic ideas that might be impactful. This can come from conducting online research, talking to industry experts, analyzing data, and brainstorming.
- Test & Evaluate — Most of these ideas will fail and drive no impact. To determine whether an idea is effective, try the idea then assess whether it had an effect. You can do this with a split test (control group versus test group) or a sequential test (compare before and after for the same group). Then, measure statistical significance between the two test groups. You can learn more about experiment design from this Pinterest Post.
- Reproduce Results — It’s common for something to work the first time but not the second time. In academic research, a result is considered accepted and valid if others can reproduce the results. For an SEO or AEO strategy to be valid, it’s important to reproduce the results multiple times before you accept it as true and impactful.
The other dirty secret in SEO is that most people don’t properly test and evaluate their ideas. People launch things and assume whether and why something worked or didn’t, never looking at what actually happened. This is why, after 20 years of SEO, people still spend most of their time on things that don’t work.
We’re about to see the same paradigm occur with AEO.
The 5% Of AEO
We’re early in AEO and in exploration mode. No one actually knows what the most impactful things are. But given our analysis and The 5% for SEO, our best guess for the most impactful things in AEO are:
- New Pages — Create landing pages for AEO topics you haven’t covered yet.
- Content Enhancement — Find AEO topics where you do have existing pages, assess whether these pages have content gaps or important questions you could answer better, then add content that fills these gaps.
- Citation Optimization — Identify the most cited URLs for AEO topics you care about, then find a way to have those citations promote your product or brand.
Technical SEO
The biggest waste of time in SEO is Technical SEO:
- In the early days of SEO, technical audits rose to prominence because technical hacks like keyword stuffing actually worked.
- Technical audits are also easy to do quickly, mostly done with automation, but the output of the audit appears to be important and substantial with lots of charts, numbers, and tasks to complete.
- The exceptions are internal links and page rendering, both of which are impactful technical SEO initiatives.
- However, in most cases, Technical SEO does not drive significant impact.
Technical AEO
We anticipate that the biggest waste of time in AEO will be Technical AEO:
- We’re already starting to see people focus on things like page speed, crawl analysis, indexation measurement, and miscellaneous “technical errors.”
- We haven’t yet tested and evaluated the impact of Technical AEO, and in some cases it may prove impactful, but we remain skeptical.
- Our recommendation is to be aware that Technical AEO will likely create significant work with little to no impact.
Beware Of Fake AEO Case Studies
Another reason people continue to do zero-impact work in SEO is fake case studies — we’ll see the same thing in AEO. This is especially true now because we’re in early exploration mode and haven’t had much time to test and evaluate what works and what doesn’t.
These are things to look out for:
- Misattribution — Usage of LLMs is growing rapidly. If traffic from ChatGPT goes up 50% due entirely to increased usage, which it will, and not due to optimizations, you can easily credit AEO work as the cause of the increase.
- Solution — To address this, isolate changes you make to a test group, then compare to a control group with no changes, and watch for statistically significant improvements in the test group over the control group.
- Relative Versus Absolute — A common strategy in SEO is to cite relative increases without context. If traffic goes from one visit per day to 10 visits per day, this is a 900% increase. However, 10 visits per day isn’t meaningful.
- Solution — Focus on the total traffic from the channel and how that compares to your business overall. Ideally, LLMs will drive at least 5% of total traffic to your site or at least be on a path where 5%+ traffic will happen in a reasonable time period. If traffic never gets to more than a few %, it’s probably not meaningful to your business.
- Vanity Metrics — A common strategy in SEO is to focus on things like # of keywords you rank for or # of impressions. This can perhaps be interesting as leading indicators early on, but ultimately, it only matters if they drive visits and conversions.
- Solution — Focus on visits and conversions as your primary KPIs. Secondary metrics like # of page and question impressions are useful leading indicators that traffic may eventually come, but on their own, they aren’t meaningful.
- Fancy Brands Without Impact — Say you do AEO for [Fancy Brand]. The assumption is that if you worked with a fancy brand, then you must have created significant impact. This isn’t always true.
- Solution — Try to assess whether there was a meaningful impact for a company. It’s perhaps even more meaningful if you drove significant impact with a lesser-known brand because this is often harder to do. Focus on whether there was impact, not just the reputation of the brand.
AEO Topics
Targeting By Keyword
SEO managers created individual pages for each keyword in order to have an exact match with the keyword. This resulted in sites having millions of programmatically generated pages to target the millions of search queries for their category. This is how Programmatic SEO rose to prominence.
When SEO started, the focus was on keyword research. Early search technology was simplistic and didn’t have a semantic understanding of the search. Because of this, ranking for a search query meant targeting a single keyword.
SEO Topics & Topic Research
A Topic is a cluster of many keywords that all share a similar search intent. There are many ways to group keywords into topics.
- This Reforge Artifact can help you group keywords into topics and perform topic research in SEO.
- You can learn more about topical SEO in the Reforge SEO & AEO Course.
Question Research
The same principles of grouping keywords into topics in SEO apply to AEO.
AEO Topics & Question Research
A topic in AEO is a cluster of many questions with a similar search intent. To target questions in AEO, you can create single pages that fulfill the intent of many similar questions.
Search Volume Of Questions
- Keyword search volume data in SEO originates from Google ad products. Google provides search volume data to help advertisers effectively build advertising strategies.
- This data is then used by organic search engine marketers to build SEO strategies.
- However, there are no ad products yet for AI products, and there are no truth sets for question behavior.
- OpenAI, Perplexity, and others will most certainly introduce ads into their products, after which, we’ll likely have true data sources that indicate the popularity of different questions. Until then, we have to guess which questions are asked the most.
The Long-Tail Of AEO Questions
Long-Tail SEO Keywords
In search, a common target is the long-tail of search keywords.
- Head Terms — high search volume, often with high difficulty (“project management software”).
- Mid-Tail Terms — medium search volume, often with moderate difficulty (“project management software for small businesses”).
- Long-Tail Terms — low search volume queries, often with low competition (“project management software for construction management small business”).
SEO Topic Landscape
As discussed above, Google search now groups keywords.
- A single topic can often target head, mid, and long-tail keywords with a single page versus three pages.
- So, rather than focusing on individual keywords in a long-tail, there’s a distribution of more or less popular topics.
The Long-Tail Of AEO Questions
In AI chat, the same paradigm applies.
- Head Questions — high search volume, often with high difficulty (“project management software”).
- Mid-Tail Questions — medium search volume, often with moderate difficulty (“project management software for small businesses”).
- Long-Tail Questions — low search volume queries, often with low competition (“project management software for construction management small business”).
Search Vs. Conversation
- In search, users often search once, see results, and refine their search with something more specific.
- But search doesn’t save state. If you search for “project management software” then refine your search to “project management software for small businesses,” that search doesn’t consider your previous search behavior — your state and prior context isn’t saved, and each search is independent
- AI is built to facilitate conversations where a user starts with a question like “what’s the best project management software” then asks follow-up questions like “which of these has an API?” or “which are available in Spanish?” In other words, your state is saved.
- This facilitates long conversations with many follow up questions.
- Because of this, the landscape of questions differs from search in that you need to help answer the many follow-up questions from the original question, not just the original question.
Owned Vs. Earned
- In search, most of the impact comes from your site ranking for terms (owned).
- However, in AI, LLMs summarize many search results into a single answer.
- Let’s say you want to rank for “what’s the best credit card?” At best, you can rank a single time for the search output for this question. But, there are many other results included as citations, and to fully optimize, you need to be mentioned by the other citations (earned).
- Further, the most popular questions typically show publisher sites in their search (e.g., Forbes, NerdWallet, People Magazine) and not product companies like Ramp.
- However, the more specific your question, the more often product companies like Ramp appear in search, and the less publisher sites do.
- So, the more specific the question, the more an owned strategy works, and the more general a question, the more an earned strategy works.
Product Questions
- In search, a company can rank any keyword, and some keywords are more valuable than others.
- High intent searches like “project management software” are very valuable to win. Low intent informational queries like “definition of project management” have relatively low value. But, all searches can drive some business value to companies.
- In chat, this isn’t the case. Many questions show no products and likely never will.
- If you ask “how can I fix pain in my shoulder?” you’ll see helpful information but no products are mentioned. Ranking for this question in the LLM’s search has no value and likely never will.
- If instead you ask “what are the best virtual physical therapy solutions for pain in my shoulder?” Hinge Health and other products are suggested solutions. This question does have business value. We call these Product Questions. So, some questions show products, and some don’t.
Based on our research, most questions do have products.
- Travel, commerce, local, tech, and crypto questions show products the most often.
- Food and news show products less than half the time.
Question Research Tools
- There are currently no tools to help with Question Research, however we expect such tools to come soon.
- Graphite has built its own question research tool, which takes keyword search data and transforms these into questions. This assumes that the questions asked in AI are similar to the keywords searched for in search.
Measurement
SERP Tracking
In SEO, people track search engine rank position (SERP). Each URL has a single position for a given keyword. Google has over 90% market share, so few measure other search engines.
Tracking Share Of Answers
In AI, it’s more complicated.
- Share Of Answers: We can combine the data for tracking by surface, question variant, and run to show a distribution of how often your product appears. Similar to “Share Of Voice” in marketing, we call this “Share Of Answers,” which is a distribution or frequency of appearance.
- Track By Surface: There are multiple popular surfaces in AI. The most popular are ChatGPT, Perplexity, Gemini, and Claude. You need to track performance across all popular chat surfaces rather than a single surface.
- Track By Question Variations: Above, we discussed that an AEO topic is a cluster of hundreds or thousands of questions that all share a similar intent. Tracking a single question only tells you your performance for that one question. To get a full understanding of performance, you need to track multiple questions within a single AEO topic.
- Track By Run: In Google, if you search the same keyword multiple times, the search results will have little to no difference. In AI, the same question can yield different answers each time. You need to check the same question multiple times in order to see how often your product appears.
Tracking Citations
- In Google, backlinks build your pagerank and affect your overall authority and ability to rank for competitive terms. In AEO, citations serve a similar purpose, but with different dynamics.
- In LLM + RAG, RAG returns a set of search results, then the LLM summarizes those results. The more times your product is mentioned the citations, the more likely it is that the LLM will suggest your product.
- In SEO, a link from the homepage of the New York Times is a big win. In AEO what matters are the specific URLs that are part of the search result set. In order to appear in an answer, you need to be mentioned by as many of the specific URLs included in the citation set as possible.
- You can track whether you are mentioned by the relevant citations to assess performance and opportunities to optimize.
AEO Tools
We are now asked multiple times a day about which AEO tools are best.
- The main useful feature shared among all tools is AI tracking. While everyone is building optimization tools and other features, this has not been figured out yet.
- For more information on AEO, you can reference our AEO tools list.
- Focus primarily on AI tracking and use the least expensive tool that completes the job you need. As these tools evolve, watch which do more than tracking and consider whether the functionality is useful enough to switch and pay extra.
Recommendations
If you're exploring AEO now, these are our recommendations.
- Invest Now In AEO: We believe now is the time to invest in AEO because the channel is growing rapidly, there is a large increase in referral traffic from AI, and the strategies to optimize in AEO are now more clear.
- AEO Topics: Identify the most important AEO topics and start tracking them.
- New Pages: Create landing pages for AEO topics you haven’t covered yet.
- Content Enhancement: Find AEO topics where you do have existing pages, assess whether these pages have content gaps or important questions you could answer better, then add content that fills these gaps.
- Citation Optimization: Identify the most cited URLs for AEO topics you care about, then find a way to have those citations promote your product or brand.
- Technical AEO: Be wary of technical AEO. Focus little to no time on it. As with technical SEO, it likely will drive little to no impact (in most cases.
- AEO Tools: There are dozens of AI tracking tools, and ultimately, they all perform the same task - tracking how often your product appears in answers. As such, choose the least expensive tool that does the job you need.
- Evaluate & Reproduce: Be wary of blog posts and case studies. They can often be misleading. Test and evaluate strategies yourself. Reproduce them. Then, you will be able to identify The 5% of AEO that drive outsized impact.
- Share Learnings: As you evaluate and reproduce, share what works and what doesn’t so we can all learn together. As we find what drives impact in AEO at Graphite, we will share our learnings.
Brand
Entry Level Pricing
AEO features
Models Tracked
Other Features
AI Brand Monitoring
AI Brand Monitoring offers one-time reports across LLMs that you can leverage for optimization analysis.
Price Point
- Starter tier at $5.99 that includes 2 reports
- Standard tier at $19.99 that includes 5 reports
- Premium tier coming soon that includes 3 reports across 5 models
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Deepseek
- Grok
Core Features
- One-time reports with brand insights across LLMs
AI Brand Tracking
AI Brand Tracking offers a comprehensive set of features across visibility, competitors, queriers, citations and page performance.
Price Point
- No pricing information available
- Currently accepting sign ups for a waitlist
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Topic performance tracking, including recommending relevant queries based on your key topics
- Monitors overall visibility, topic coverage and competitive position
- Citation and source tracking
AISEOTracker
A new player in the space with limited information on features or functionality but good coverage across the LLMs
Price Point
- You can buy the strategy guide only for $49
- Alternatively, you can purchase lifetime access to the tool for a $249 one-time payment
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Gemini
- Deepseek
Core Features
- Limited visibility into the features and functionality for this toolIdentify all the brands mentioned in any given search and frequency of mentions across LLMs
- Ability to easily surface the specific copy for each mention for a deeper content analysis
Ahrefs
Ahref's has added Brand Radar, their version of AEO tooling, to their popular suite of SEO tools. Brand Radar focuses on tracking your brands presence in AI search vs competitors and has a similar look and feel as the SEO tools you've likely used before.
Price Point
- While in beta, you can add Brand Radar to your current plan for free.
- Once the beta ends, you'll need a paid plan to continue using the AEO tool and pricing starts at $129/month.
Models Tracked
- AI Overviews
Core Features
- Track AI mentions and impressions over time
- Compare your mentions and impressions against your competitors
- Figure out which specific topics are driving AI traffic to your site Monitor brand sentiment in AI
- AI visibility gap analysis
Am I on AI?
Another new player in the space with a relatively robust set of features.
Price Point
- ChatGPT
- Perplexity
- Gemini
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Provides a weekly AI Visibility Score that you can track over time
Ability to compare your brand’s - AI Visibility Score against competitors
- Recommends prompts to track based on business context
- Citation monitoring
Anvil
Anvil is a Y-combinator backed company that provides a robust set of tracking features. A standout feature for the platform is their Topic Cluster Heatmap
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Gemini
- Claude
- Perplexity
Core Features
- AI Visibility Tracking
- Ability to track performance by topics, including a Topic Cluster Heatmap for topic size and share of voice
- Recommends best queries to track
- Competitor benchmarking
AthenaHQ
Focused on brand management in AI search, Athena's CEO is a former Google Search product manager and its CTO is the former founder of AI property management software company, Cribbly. Athena is a tool with a robust set of features built by an experienced team.
Price Point
- Lite plan is $180/month for 3,500 credits
- Growth plan is $350/month for 10,000 credits and includes access to AI blindspot detection plus unlimited users
- Both plans are billed annually
- First month offered for free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
Core Features
- Ability to track overall GEO Score, as well as Brand Mention Rate and Overall Presence Score
- Surfaces citation URLs
- Content Gap Identification
- Ability to track your market share against competitors for mentions
Azoma
Azoma focuses on helping your brand appear on chatGPT shopping and Amazon Rufus for high-intent shopping queries.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Track presence across LLMs
- General trend data and analysis
- Citation tracking
- Recommendation for optimized shopping content
Bluefish AI
Bluefish highlights its ability to influence how LLMs are perceiving and represented your brand by giving brands the ability to provide brand verified data to AI providers. It's also one of the few tools that mentions AI ad campaigns as a core feature.
Price Point
- No pricing information is available without booking a demo
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Bing Copilot
Core Features
- Track key brand metrics, including Brand Accuracy and Brand Sentiment
- Ability to syndicate "brand verified" data to AI providers to influence how your brand is perceived and represented on LLMs
- Targeted AI ad campaigns
Brandlight AI
Includes features for visibility tracking and "influencing" across the different LLMs. The company page highlights an impressive advisory board, including multiple Fortune500 CMOs.
Price Point
- No pricing information is available on the site
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Track brand visibility over time
- See how your brand's visibility is ranking vs your competitors
- Brand sentiment tracking by LLM
- Ability to see source URLs by LLM for strategic analysis
Cognizo
Cognizo offers a B2C and B2B tool for agencies. One standout for this tool is that it offers in-platform recommendations for content creation and optimization.
Price Point
- "No pricing information is available on the site
- Ability to book a demo or get a report"
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Meta AI
Core Features
- Track AI visibility, position and sentiment
- Reports on your brand's presence vs your competitors across each LLM it covers
- Surfaces actionable opportunities for your brand, including content creation and content optimization ideas
- Custom reports available
Evertune
Evertune stands out for prompting at scale — around 12,000 prompts per product category, which is much higher than the average other brands have. This results in more stable, less volatile insights. Because they’re integrated directly into the models’ APIs, clients can run up to 1.2M queries/month, making it a very comprehensive and reliable tool for tracking what AI is saying about your brand.
Price Point
- No pricing information is available on the site
- Ability to book a demo
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Meta AI
Core Features
- See how your brand performance compares to your competitors, as well as all the brands mentioned in your category
- Ability to understand the product features that LLMs believe are important for a given search
- Content Roadmap that recommends URLs to target and keywords to include in your content
- Results tracking
GPTrends
GPTrends is a new tool in the space that offers a standard set of AI tracking features and functionality.
Price Point
- You can join the beta with a 7-day free trial
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Grok
- Gemini
Core Features
- Track and monitor AI mentions over time
- Competitor gap analysis to spot your brand's gaps
Geostar
Geostar provides data and analysis for AI visibility, prompts and citations. It also allows you to easily review crawler stats for LLMs.
Price Point
- No pricing information available
- Ability to book a demo with sales team
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
Core Features
- Visibility tracker
- Impressions manager, including AI traffic over time and source analysis
- Crawler analytics
Goodie
Goodie is one of the few tools that offers ranking by geography and language.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Deepseek
- AI Overviews
Core Features
- Competitive benchmarking with real-time data across different sentiment categories
- Track your brand's visibility over time and against competitors
- Sentiment analysis
- Ability to monitor across different geographies
- Optimization Hub provides recommendations for optimized earned content
Graphite
Graphite's AI Answer Tracking tool gives you a full view of how your content ranks across major LLMs, with insights to improve your AEO strategy.
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Performance by Answer Engine
- Share of Voice
- Citations Insights
Gumshoe
Gumshoe offers the standard features but goes one layer deeper on visbility, allowing you to analyze your brand's visibility by different buyer personas and broad topic areas.
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Brand, Persona, Topic and Model Visibility
- Ability to see top cited sources
- Competitor comparison across topics and models
Hall
Hall allows you to dive deeper into AI qustion data, your brand's AI visibility, share of voice and Citation data across 8 LLMs.
Price Point
- Free tier for 25 tracked questions across 3 LLMs
- Starter tier at $199/month for 500 tracked questions across 3 LLMs
- Business tier at $499/month for 1,000 tracked questions across 8 LLMs
Models Tracked
- ChatGPT
- Gemini
- Bing Copilot
- Perplexity
- Claude
- Meta AI
- AI Overviews
- Deepseek
Core Features
- Question volume, intent analysis and keyword anlaysis
- AI Visibility Analysis across brands, competitors and platforms
- Share of voice
- Citation analysis, including top domain and top page tracking
Hubspot
AI Search Grader is Hubspot's free AEO tool that analyzes and grades your brand based on brand sentiment and share of voice.
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Summarizes your brand's AI performance in one "grade" or score
- Asses your brand's visibility vs your top competitors
- Provides a summary of your brand's strengths and weaknesses in AI search
LLMConsole
LLM Console is a lightweight, free tool that can give you initial visibility into your brand or product's perception and ranking on LLMs
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
Core Features
- Surfaces an initial set of topics that LLMs believe your brand or product is relevant for
- Surfaces your ranking for a relevant search vs other products or competitors in the space
LLMO Metrics
LLMO Metrics offers options for freelancers, pros and enterprise clients, with the site highlighting their enterprise clients. One standout feature for this tool is the ability to track "correct answers" and flag new citation URLs detected.
Price Point
- Freelance tier at 80 Euros / month and includes 20 prompts and 2 team members
- Pro tier at 245 Euros / month and includes 100 prompts and up to 10 team members plus advanced support
- Enterprise tier at 690 Euros / month and includes 300 prompts, unlimited members and a dedicated agent
- Custom plans are available
Models Tracked
- ChatGPT
- Claude
- Perplexity
- Deepseek
- Gemini
- Bing Copilot
Core Features
- Track current position, total queries, correct answers and new web pages detected day over day
- See trends in your brand's ranking across 6 LLMs
- Surfaces citation URLs
Leverage
Founded by college students from Utah State University, Leverage focuses on helping your business rank on the most popular LLM platforms
Price Point
- No pricing information available
Models Tracked
- ChatGPT, Meta AI, Gemini
Core Features
- No feature information available
Maxeo
Maxeo offers a comprehensive set of tracking features and functionality, as well as actionable recommendations to increase your brand's AI exposure.
Price Point
- Starter tier at $100/month for 5 products or service categories (1,000 prompts)
- Growth tier at $500/month for 10 products or service categories (2,000 prompts)
- Enterprise tier that's fully customizable
- Ability to download a free sample report
Models Tracked
- ChatGPT
- Perplexity
- Bing Copilot
- AI Overviews
- Claude
Core Features
- Position and sentiment tracking
- Mention tracking for your brand and your competitors
- Tracking by product or service category
- Source and citation tracking
Model Monitor
Model Monitor offers a comprehensive set of AI tracking and monitor features across 50+ AI models
Price Point
- Pricing starts at $49/month
- Custom pricing available for agencies and enterprises
Models Tracked
- ChatGPT
- Mistral
- Deepseek
- Claude
- Meta AI
- Grok
- Gemini
Core Features
- Real-time tracking and monitoring of AI metrics
- Ability to compare your performance against your competitors
- Optimization recommendations
Otterly AI
Started by 3 founders with deep SaaS experience, Otterly offers the basic AI tracking and monitoring features plus a feature that allows you to turn your target keywords into AI prompts.
Price Point
- Lite base plan at $29/month for 10 search prompts
- Standard plan costs $189/month for 100 search prompts
- Pro plan costs $989/month for 1,000 search prompts
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Keyword research for LLM prompts
- Prompt tracking for multiple prompts
- Automated citation tracking
- Track frequency of brand mentions
- Brand sentiment monitoring
Peec
Peec offers a robust AI tool that includes visibility, citations, ranking and mentions. They have 3 tiers for startups, SMEs and Enteprises.
Price Point
- Starter plan at 90 Euros/month for 25 prompts and 3 countries
- Pro plan at 199 Euros/month for 100 prompts and 5 countries
- Enterprise plan at 499 Euros/month for 300+ prompts and 10+ countries
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Deepseek
- Claude
- Grok
Core Features
- Track your brand's AI visibility score against competitors and over time
- Citation tracking and analysis
- Ranking feature for competitor benchmarking
- Ability to track and follow conversations where your brand is mentioned
Profound
A new player in the space, Profound's platform allows you to track your AI Visibility and Ranking against your competitors. It also tracks overall conversation volume and traffic from AI.
Price Point
- $499/month for 200 unique prompts and a basic set of features
- Custom pricing for enterprises looking for more prompts and additional features and functionality
Models Tracked
- Perplexity
- Bing Copilot
- ChatGPT
- Gemini
Core Features
- Share of Voice and Visibility Score tracking
- Indexation data
- Ability to track number of conversations mentioning you or your brand
- Ability to track referrals and traffic from LLMs
Prompt Watch
A standout feature for Prompt Watch is their LLM traffic dashboard, which tracks traffic, bounce rate and conversion rate across multiple LLMs. They also have a separate feture specifically for monitoring how your brand is appearing in AI Overviews.
Price Point
- Solo plan at $89/onth for 50 tracked prompts and 15 AI models
- Startup plan at $199/month for 150 tracked prompts and 20 AI models
- Business plan at $499/month for 350 tracked prompts and every AI model
Models Tracked
- ChatGPT
- Claude
- Deepseek
- Gemini
- Perplexity
- Grok
- AI Overviews
Core Features
- Traffic by LLM, including bounce rate and conversion data
- Visibility score and mention monitoring
- Prompt monitoring and tracking vs competitors
- AI Overview specific tracking
Promptization
Promptization offers discoverability and competitor tracking across multiple LLMs
Price Point
- Free tier with 100 API Credits
- Standard tier with 10+ AI Assistants
- Enterprise tier with custom integrations
Models Tracked
- ChatGPT
- Claude
- Perplexity
- Gemini
- Meta AI
- Mistral
- Grok
Core Features
- Campaign tracking by LLM
- Competitor benchmarking
Quno
Quno offers 3 products: SEO for AI Search Engines, Brand Tracker and AI Interviewer.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Meta AI
- Claude
- Bing Copilot
- Deepseek
Core Features
- Overall visibility score and visibility score for specific models
- Industry ranking vs your competitors
- Citation tracking for content gap analysis
- Prompt analysis to help you understand how AI adapts responses based on different prompt behavior
RankScale
A differentiating feature for RankScale is their website audit feature, which can score your content, identify content gaps and help you customize your bot settings for AI.
Price Point
- No pricing information available
- Ability to apply to the early access program
Models Tracked
- ChatGPT
- Gemini
- Mistral
- Claude
- Deepseek
- Perplexity
- Search GPT
Core Features
- Website audit to ensure your site is optimized for AI
- Real-time prompt tracking, including sentiment tracking
- Ability to uncover direct and indirect competitors you may not have considered before
- Competitor tracking and benchmarking, including tracking your competitor's citations
- Source tracking, including frequency analysis
- Ability to identify your brand's most influential domains
Rankshift
Rankshift offers an LLM tracking tool that helps you monitor your AI visibility and share of voice against your top competitors. It also allows you to track and analyze source data to identify optimization opportunities for your brand and products.
Price Point
- Free trial available
- Credit based pricing that allows you to customize your package in real-time
Models Tracked
- ChatGPT, Perplexity, Gemini, Mistral, Claude
Core Features
- AI Visibility leaderboard
- Track your performance against your competitors' over time
- Sentiment tracking
- Citation and source tracking
- Share of voice vs your competitorsAI Visibility leaderboard
- Track your performance against your competitors' over time
- Sentiment tracking
- Citation and source tracking
- Share of voice vs your competitors
Relixir
Relixir is the AI Generative Engine Optimization (GEO) platform that helps teams rank higher & sell more on ChatGPT, Perplexity, etc.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Blindspot tool
- Autonomous intelligence loop
Scrunch AI
Scrunch was founded by two former Hearsay Systems team membes and is backed by notable angel investors, such as Bryant Chou from Webflow and Clara Shih from Meta AI.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Gemini
- Perplexity
- Meta AI
- Claude
Core Features
- Ability to monitor presence, position and sentiment across LLMs
- Competitive benchmarking and analysis
- Competitor trend spotting
- Citation tracking and analysis
- Ability to track by persona
- Recommends optimizations by prompt
- Tracks AI accuracy
Semrush
A leader in the SEO space, Semrush's AI Toolkit allows you to track your brand's visibiltiy and performance against your competitors. It also provides AI-generated tips for product development based on trends, product sentiment and what your customer is asking on AI.
Price Point
- $99/month for one domain
- No free trial offered but you are able to view a sample report
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Search GPT
Core Features
- Monitor your brand's AI Visibility
- Track how LLMs talk about you vs your competitors
- Brand and product sentiment tracking
- Track shifts in the AI conversation for your indsutry and target audience
- Track trending questions
- AI-Generated tips for product development
Share of Model
Share of Model allows you to track your performance across a large set of LLM models and social platforms to better understand perception, awareness and sentiment around your brand and products.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Gemini
- Mistral
- Meta AI
Core Features
- Track your Brand Appearance score against your competitors
- Sentiment tracking across LLMs and social platforms
- Perception tracking for both brand and individual products
Traqer
Trager provides you the ability to track specific keywords across multiple AI platforms
Price Point
- Pricing is based on number of keywords tracked
- Starts at $49/month for 40 keywords
- Highest tier is $499/month for 1,000 keywords
- Ability to contact sales for custom plans
Models Tracked
- ChatGPT
- AI Overviews
- Perplexity
Core Features
- Keyword tracking across multiple keywords, brands and LLMs
- Ability to veiw full AI responses for deeper analysis
- Automated weekly updates
Waikay
Waikay focuses on the ability for brands to take control of their AI narrative and manage their reputational risk.
Price Point
- Small business plan at $19.95/month for 8 reports
- Medium business plan at $69.95/month for 30 reports
- Large business plan at $199.95/month for 90 reports
Models Tracked
- Sonar
- Gemini
- ChatGPT
Core Features
- AI Brand Score by topic and LLM
- Fact checking ability to help ensure brand reputation and data accuracy
- Competitor benchmarking
- Ability to track AI peformance over-time
Xfunnel
XFunnel offers a robust set of tracking and monitoring capabilities across LLMs. A standout feature on the platform is the ability to track conversations (vs just keywords) and the ablity to monitor performance for unique buying journeys across persona, region, vertical and product.
Price Point
- Free tier with 100 AI Search Queries / month and basic analytics
- Pro tier (coming soon, not yet launched) at $199/month with ulimited AI Search Queries and Advanced Analytics
- Enterprise tier with custom pricing and custom offering
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Meta AI
- Bing Copilot
- Claude
Core Features
- Monitor visibility and sentiment across multiple LLM platforms
- Track share of voice and ranking against your competitors
- Ability to discover questions your target customer may be asking
- Tracking across conversations vs keywords
- Citation analysis, including UGC radar
- Content gap analysis and recommendations
Xlr
XLR8 allows you to track a comprehensive set of AI metrics with a focus on going deeper by category.
Price Point
- No pricing information available
- Ability to book a demo with sales team
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- AI Visibility score across categories
- Competitor analysis across categories
- Ability to track AI conversations by category
- Source analysis, including most cited sources and source type
- Content optimization recommendations (in beta)