Motivation
We are frequently asked about using AI to automate organic content creation. Companies are excited about the potential to dramatically reduce content creation costs and scale content more efficiently. There is also a perception that everyone is already using AI to create content, and Google is now flooded with AI-generated content.
On the other hand, there have been well-circulated success stories of sites using AI-generated content that soon after lost most of their traffic, and Google continues to emphasize expertise and personal experience as key indicators of content quality.
In this whitepaper, we first investigate how much AI content currently appears in Google search results (Note that this paper focuses on organic search results with AI-generated content rather than AI Overviews generated by Google). Then, we analyze the performance of AI-generated content, relative to human-written content. We find that purely AI-generated content makes up 3% of organic search results today, and generally ranks lower than human-generated content.
Our results suggest exercising caution about using a purely AI-generated content strategy.
Experiment Setup
1. Keyword Selection
We select an initial list of 2200 keywords evenly distributed in the following categories:
- Tech
- Productivity
- News
- Food
- Finance
- Entertainment
- Education
- Crypto
- Commerce
- Local
More specifically, we select the top non-branded keywords for the top five domains in each category. We then de-duplicate the keywords, filter out nonsense or irrelevant keywords, and use that as our base list per category. For each category, we randomly select 220 keywords.
2. URL Selection and Filtering
We start with the top 20 organic results for each keyword. AI detectors work best on long-form, editorial content, so we limit our analysis to articles and listicles, excluding product, category, landing, video, and other pages. To reduce costs, we also remove PDFs and very long pages.
The AI detector could not download the content of some pages, for example, in cases where the website blocks access.
After filtering and processing with the AI detector, we have 20280 URLs.
3. AI Detection
We use Originality.ai as the AI detection tool. It returns a score between 0 and 1, indicating the likelihood that the page text comes from generative AI tools such as ChatGPT, GPT-4, Gemini Advanced, or Llama 3, among others, or from a human writer. Numerous studies have shown that Originality.ai is one of the most accurate AI-content detectors available, having an accuracy of over 90% on multiple data sets1. Furthermore, several top digital content creators, news media, publishers, and writing agencies rely on Originality.ai as their primary AI-content detector tool.
More specifically, Originality.ai returns a global score for the entire page and per-paragraph scores. Let (ai_score(k),wc(k)) be the ai score and the word count for the kth paragraph of page content, respectively. Originality.ai computes the global ai_score as the average of the paragraph-based ai_score(k) for k = 1,2,..., P where P is the number of paragraphs in the page of interest.
Since our analysis heavily relies on the accuracy of the AI-content detector, we favor a conservative approach, i.e., we keep the URLs for which the AI-content detector outputs a high confic score for most paragraphs, excluding the URLs with uncertain/ambiguous results from the AI detector. First, we classify each paragraph into one of the following three groups:
- AI-generated paragraph if
ai_score(k)≥ 0.85 - Human-created paragraph if
ai_score(k)< 0.15 - Uncertain paragraph otherwise
Selecting the threshold values (0.85 and 0.15) is a trade-off between increasing the detector's precision and avoiding filtering out many URLs. We then compute the percentage of content for each content type as follows.
and
wc(k) is the number of words in the kth paragraph.
Similarly, for the percentage of human-created and uncertain content. Notice that the longer the paragraph, the more it contributes to the page-level prediction.
Finally, we remove pages containing a substantial proportion of ambiguous content. Doing so ensures that our final URL set contains only URLs where the AI-content detector yields high confidence across multiple paragraphs. Our analysis found that setting a maximum threshold value for the percentage of uncertain content to 30% leads to a more reliable database for further study. This last filtering stage removes about 40% of the URLs processed by the AI detector, leaving 11994 URLs.
4. AI Content Taxonomy
We divide the URLs into categories based on the proportion of AI-generated. To be more specific, we categorize URLs into four types:
- Human-created: < 10% AI content
- AI-generated: ≥ 90% AI content
- Mixed: low AI content: 10-50% AI content
- Mixed: high AI content: 50-90% AI content
Note that AI-generated content that a human subsequently edits might lie in either Mixed category.
Results
How Much AI Content Appears in Search?
Contrary to the claim that AI content is flooding the web, only a small percentage of the results on the first two SERPs are AI-generated.
Pure AI-generated content makes up about 3% of pages, while pages with more than 50% AI content make up 12%. URLs with minimal to no AI content dominate the search results for the first 20 positions, making up 88% of the total URLs used in our study.
Some categories, like Food, contain minimal purely AI-generated content, with less than 1% of the URLs. Across most categories, around 3% of the URLs are AI-generated, although Commerce stands out with 8% AI-generated. Moreover, categories like Crypto, Commerce, Finance, and Local have roughly 20% of their URLs featuring AI-generated content exceeding 50%.
Evaluating Rank Performance for AI-generated content
How well does AI-generated content rank? Is there a correlation between the quantity of AI-generated content and rank?
It’s worth noting that ranking depends on many variables, and isolating the effect of a particular variable on the rank is challenging.
With that caveat, we compare the ranks of each content type. More specifically, for each keyword, we select the top-ranking page for each AI content category. For example, for a particular keyword, the top-ranking article page confidently classified as human-created may appear at position 3, while the top-ranking article page confidently classified as AI-generated may appear at position 5. Then, we compute the average and the median of those best positions over all keywords.
Our results suggest that pages with more AI-generated content rank lower.
The average and median best positions increase (i.e., pages rank lower) as AI content increases. The best position for human-created content is in the first five positions 50% of the time, while the best position for AI-created content is on the second SERP 50% of the time. The results suggest that human-written content outranks AI content.
Conclusion
Our findings suggest that AI-generated content comprises a small percentage of search results and ranks lower than human-created content, and the average rank decreases as the amount of AI-generated content increases. The AI landscape is evolving rapidly, but at the moment, our results caution against a purely AI-generated strategy. While AI can reduce costs, when comparing the ROI of different content creation strategies, it is important to note that human-written content performs better in search.
Things are changing quickly — AI is improving and Google algorithms are adapting — so we will continue to study the performance of AI content over time.
Brand
Entry Level Pricing
AEO features
Models Tracked
Other Features
AI Brand Monitoring
AI Brand Monitoring offers one-time reports across LLMs that you can leverage for optimization analysis.
Price Point
- Starter tier at $5.99 that includes 2 reports
- Standard tier at $19.99 that includes 5 reports
- Premium tier coming soon that includes 3 reports across 5 models
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Deepseek
- Grok
Core Features
- One-time reports with brand insights across LLMs
AI Brand Tracking
AI Brand Tracking offers a comprehensive set of features across visibility, competitors, queriers, citations and page performance.
Price Point
- No pricing information available
- Currently accepting sign ups for a waitlist
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Topic performance tracking, including recommending relevant queries based on your key topics
- Monitors overall visibility, topic coverage and competitive position
- Citation and source tracking
AISEOTracker
A new player in the space with limited information on features or functionality but good coverage across the LLMs
Price Point
- You can buy the strategy guide only for $49
- Alternatively, you can purchase lifetime access to the tool for a $249 one-time payment
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Gemini
- Deepseek
Core Features
- Limited visibility into the features and functionality for this toolIdentify all the brands mentioned in any given search and frequency of mentions across LLMs
- Ability to easily surface the specific copy for each mention for a deeper content analysis
Ahrefs
Ahref's has added Brand Radar, their version of AEO tooling, to their popular suite of SEO tools. Brand Radar focuses on tracking your brands presence in AI search vs competitors and has a similar look and feel as the SEO tools you've likely used before.
Price Point
- While in beta, you can add Brand Radar to your current plan for free.
- Once the beta ends, you'll need a paid plan to continue using the AEO tool and pricing starts at $129/month.
Models Tracked
- AI Overviews
Core Features
- Track AI mentions and impressions over time
- Compare your mentions and impressions against your competitors
- Figure out which specific topics are driving AI traffic to your site Monitor brand sentiment in AI
- AI visibility gap analysis
Am I on AI?
Another new player in the space with a relatively robust set of features.
Price Point
- ChatGPT
- Perplexity
- Gemini
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Provides a weekly AI Visibility Score that you can track over time
Ability to compare your brand’s - AI Visibility Score against competitors
- Recommends prompts to track based on business context
- Citation monitoring
Anvil
Anvil is a Y-combinator backed company that provides a robust set of tracking features. A standout feature for the platform is their Topic Cluster Heatmap
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Gemini
- Claude
- Perplexity
Core Features
- AI Visibility Tracking
- Ability to track performance by topics, including a Topic Cluster Heatmap for topic size and share of voice
- Recommends best queries to track
- Competitor benchmarking
AthenaHQ
Focused on brand management in AI search, Athena's CEO is a former Google Search product manager and its CTO is the former founder of AI property management software company, Cribbly. Athena is a tool with a robust set of features built by an experienced team.
Price Point
- Lite plan is $180/month for 3,500 credits
- Growth plan is $350/month for 10,000 credits and includes access to AI blindspot detection plus unlimited users
- Both plans are billed annually
- First month offered for free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
Core Features
- Ability to track overall GEO Score, as well as Brand Mention Rate and Overall Presence Score
- Surfaces citation URLs
- Content Gap Identification
- Ability to track your market share against competitors for mentions
Azoma
Azoma focuses on helping your brand appear on chatGPT shopping and Amazon Rufus for high-intent shopping queries.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Track presence across LLMs
- General trend data and analysis
- Citation tracking
- Recommendation for optimized shopping content
Bluefish AI
Bluefish highlights its ability to influence how LLMs are perceiving and represented your brand by giving brands the ability to provide brand verified data to AI providers. It's also one of the few tools that mentions AI ad campaigns as a core feature.
Price Point
- No pricing information is available without booking a demo
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Bing Copilot
Core Features
- Track key brand metrics, including Brand Accuracy and Brand Sentiment
- Ability to syndicate "brand verified" data to AI providers to influence how your brand is perceived and represented on LLMs
- Targeted AI ad campaigns
Brandlight AI
Includes features for visibility tracking and "influencing" across the different LLMs. The company page highlights an impressive advisory board, including multiple Fortune500 CMOs.
Price Point
- No pricing information is available on the site
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Track brand visibility over time
- See how your brand's visibility is ranking vs your competitors
- Brand sentiment tracking by LLM
- Ability to see source URLs by LLM for strategic analysis
Cognizo
Cognizo offers a B2C and B2B tool for agencies. One standout for this tool is that it offers in-platform recommendations for content creation and optimization.
Price Point
- "No pricing information is available on the site
- Ability to book a demo or get a report"
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Meta AI
Core Features
- Track AI visibility, position and sentiment
- Reports on your brand's presence vs your competitors across each LLM it covers
- Surfaces actionable opportunities for your brand, including content creation and content optimization ideas
- Custom reports available
Evertune
Evertune has a comprehensive set of AI tracking features. A few standouts for this tool is that it dives one level deeper on mentions to surface what specific factors are driving your mentions. It also allows you track the results of your AI efforts over time to understand if you and your team are moving the needle across LLMs.
Price Point
- No pricing information is available on the site
- Ability to book a demo
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Meta AI
Core Features
- See how your brand performance compares to your competitors, as well as all the brands mentioned in your category
- Ability to understand the product features that LLMs believe are important for a given search
- Content Roadmap that recommends URLs to target and keywords to include in your content
- Results tracking
GPTrends
GPTrends is a new tool in the space that offers a standard set of AI tracking features and functionality.
Price Point
- You can join the beta with a 7-day free trial
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Grok
- Gemini
Core Features
- Track and monitor AI mentions over time
- Competitor gap analysis to spot your brand's gaps
Geostar
Geostar provides data and analysis for AI visibility, prompts and citations. It also allows you to easily review crawler stats for LLMs.
Price Point
- No pricing information available
- Ability to book a demo with sales team
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
Core Features
- Visibility tracker
- Impressions manager, including AI traffic over time and source analysis
- Crawler analytics
Goodie
Goodie is one of the few tools that offers ranking by geography and language.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Deepseek
- AI Overviews
Core Features
- Competitive benchmarking with real-time data across different sentiment categories
- Track your brand's visibility over time and against competitors
- Sentiment analysis
- Ability to monitor across different geographies
- Optimization Hub provides recommendations for optimized earned content
Graphite
Graphite's AI Answer Tracking tool gives you a full view of how your content ranks across major LLMs, with insights to improve your AEO strategy.
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Performance by Answer Engine
- Share of Voice
- Citations Insights
Gumshoe
Gumshoe offers the standard features but goes one layer deeper on visbility, allowing you to analyze your brand's visibility by different buyer personas and broad topic areas.
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Brand, Persona, Topic and Model Visibility
- Ability to see top cited sources
- Competitor comparison across topics and models
Hall
Hall allows you to dive deeper into AI qustion data, your brand's AI visibility, share of voice and Citation data across 8 LLMs.
Price Point
- Free tier for 25 tracked questions across 3 LLMs
- Starter tier at $199/month for 500 tracked questions across 3 LLMs
- Business tier at $499/month for 1,000 tracked questions across 8 LLMs
Models Tracked
- ChatGPT
- Gemini
- Bing Copilot
- Perplexity
- Claude
- Meta AI
- AI Overviews
- Deepseek
Core Features
- Question volume, intent analysis and keyword anlaysis
- AI Visibility Analysis across brands, competitors and platforms
- Share of voice
- Citation analysis, including top domain and top page tracking
Hubspot
AI Search Grader is Hubspot's free AEO tool that analyzes and grades your brand based on brand sentiment and share of voice.
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Summarizes your brand's AI performance in one "grade" or score
- Asses your brand's visibility vs your top competitors
- Provides a summary of your brand's strengths and weaknesses in AI search
LLMConsole
LLM Console is a lightweight, free tool that can give you initial visibility into your brand or product's perception and ranking on LLMs
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
Core Features
- Surfaces an initial set of topics that LLMs believe your brand or product is relevant for
- Surfaces your ranking for a relevant search vs other products or competitors in the space
LLMO Metrics
LLMO Metrics offers options for freelancers, pros and enterprise clients, with the site highlighting their enterprise clients. One standout feature for this tool is the ability to track "correct answers" and flag new citation URLs detected.
Price Point
- Freelance tier at 80 Euros / month and includes 20 prompts and 2 team members
- Pro tier at 245 Euros / month and includes 100 prompts and up to 10 team members plus advanced support
- Enterprise tier at 690 Euros / month and includes 300 prompts, unlimited members and a dedicated agent
- Custom plans are available
Models Tracked
- ChatGPT
- Claude
- Perplexity
- Deepseek
- Gemini
- Bing Copilot
Core Features
- Track current position, total queries, correct answers and new web pages detected day over day
- See trends in your brand's ranking across 6 LLMs
- Surfaces citation URLs
Leverage
Founded by college students from Utah State University, Leverage focuses on helping your business rank on the most popular LLM platforms
Price Point
- No pricing information available
Models Tracked
- ChatGPT, Meta AI, Gemini
Core Features
- No feature information available
Maxeo
Maxeo offers a comprehensive set of tracking features and functionality, as well as actionable recommendations to increase your brand's AI exposure.
Price Point
- Starter tier at $100/month for 5 products or service categories (1,000 prompts)
- Growth tier at $500/month for 10 products or service categories (2,000 prompts)
- Enterprise tier that's fully customizable
- Ability to download a free sample report
Models Tracked
- ChatGPT
- Perplexity
- Bing Copilot
- AI Overviews
- Claude
Core Features
- Position and sentiment tracking
- Mention tracking for your brand and your competitors
- Tracking by product or service category
- Source and citation tracking
Model Monitor
Model Monitor offers a comprehensive set of AI tracking and monitor features across 50+ AI models
Price Point
- Pricing starts at $49/month
- Custom pricing available for agencies and enterprises
Models Tracked
- ChatGPT
- Mistral
- Deepseek
- Claude
- Meta AI
- Grok
- Gemini
Core Features
- Real-time tracking and monitoring of AI metrics
- Ability to compare your performance against your competitors
- Optimization recommendations
Otterly AI
Started by 3 founders with deep SaaS experience, Otterly offers the basic AI tracking and monitoring features plus a feature that allows you to turn your target keywords into AI prompts.
Price Point
- Lite base plan at $29/month for 10 search prompts
- Standard plan costs $189/month for 100 search prompts
- Pro plan costs $989/month for 1,000 search prompts
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Keyword research for LLM prompts
- Prompt tracking for multiple prompts
- Automated citation tracking
- Track frequency of brand mentions
- Brand sentiment monitoring
Peec
Peec offers a robust AI tool that includes visibility, citations, ranking and mentions. They have 3 tiers for startups, SMEs and Enteprises.
Price Point
- Starter plan at 90 Euros/month for 25 prompts and 3 countries
- Pro plan at 199 Euros/month for 100 prompts and 5 countries
- Enterprise plan at 499 Euros/month for 300+ prompts and 10+ countries
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Deepseek
- Claude
- Grok
Core Features
- Track your brand's AI visibility score against competitors and over time
- Citation tracking and analysis
- Ranking feature for competitor benchmarking
- Ability to track and follow conversations where your brand is mentioned
Profound
A new player in the space, Profound's platform allows you to track your AI Visibility and Ranking against your competitors. It also tracks overall conversation volume and traffic from AI.
Price Point
- $499/month for 200 unique prompts and a basic set of features
- Custom pricing for enterprises looking for more prompts and additional features and functionality
Models Tracked
- Perplexity
- Bing Copilot
- ChatGPT
- Gemini
Core Features
- Share of Voice and Visibility Score tracking
- Indexation data
- Ability to track number of conversations mentioning you or your brand
- Ability to track referrals and traffic from LLMs
Prompt Watch
A standout feature for Prompt Watch is their LLM traffic dashboard, which tracks traffic, bounce rate and conversion rate across multiple LLMs. They also have a separate feture specifically for monitoring how your brand is appearing in AI Overviews.
Price Point
- Solo plan at $89/onth for 50 tracked prompts and 15 AI models
- Startup plan at $199/month for 150 tracked prompts and 20 AI models
- Business plan at $499/month for 350 tracked prompts and every AI model
Models Tracked
- ChatGPT
- Claude
- Deepseek
- Gemini
- Perplexity
- Grok
- AI Overviews
Core Features
- Traffic by LLM, including bounce rate and conversion data
- Visibility score and mention monitoring
- Prompt monitoring and tracking vs competitors
- AI Overview specific tracking
Promptization
Promptization offers discoverability and competitor tracking across multiple LLMs
Price Point
- Free tier with 100 API Credits
- Standard tier with 10+ AI Assistants
- Enterprise tier with custom integrations
Models Tracked
- ChatGPT
- Claude
- Perplexity
- Gemini
- Meta AI
- Mistral
- Grok
Core Features
- Campaign tracking by LLM
- Competitor benchmarking
Quno
Quno offers 3 products: SEO for AI Search Engines, Brand Tracker and AI Interviewer.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Meta AI
- Claude
- Bing Copilot
- Deepseek
Core Features
- Overall visibility score and visibility score for specific models
- Industry ranking vs your competitors
- Citation tracking for content gap analysis
- Prompt analysis to help you understand how AI adapts responses based on different prompt behavior
RankScale
A differentiating feature for RankScale is their website audit feature, which can score your content, identify content gaps and help you customize your bot settings for AI.
Price Point
- No pricing information available
- Ability to apply to the early access program
Models Tracked
- ChatGPT
- Gemini
- Mistral
- Claude
- Deepseek
- Perplexity
- Search GPT
Core Features
- Website audit to ensure your site is optimized for AI
- Real-time prompt tracking, including sentiment tracking
- Ability to uncover direct and indirect competitors you may not have considered before
- Competitor tracking and benchmarking, including tracking your competitor's citations
- Source tracking, including frequency analysis
- Ability to identify your brand's most influential domains
Rankshift
Rankshift offers an LLM tracking tool that helps you monitor your AI visibility and share of voice against your top competitors. It also allows you to track and analyze source data to identify optimization opportunities for your brand and products.
Price Point
- Free trial available
- Credit based pricing that allows you to customize your package in real-time
Models Tracked
- ChatGPT, Perplexity, Gemini, Mistral, Claude
Core Features
- AI Visibility leaderboard
- Track your performance against your competitors' over time
- Sentiment tracking
- Citation and source tracking
- Share of voice vs your competitorsAI Visibility leaderboard
- Track your performance against your competitors' over time
- Sentiment tracking
- Citation and source tracking
- Share of voice vs your competitors
Relixir
Relixir is the AI Generative Engine Optimization (GEO) platform that helps teams rank higher & sell more on ChatGPT, Perplexity, etc.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Blindspot tool
- Autonomous intelligence loop
Scrunch AI
Scrunch was founded by two former Hearsay Systems team membes and is backed by notable angel investors, such as Bryant Chou from Webflow and Clara Shih from Meta AI.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Gemini
- Perplexity
- Meta AI
- Claude
Core Features
- Ability to monitor presence, position and sentiment across LLMs
- Competitive benchmarking and analysis
- Competitor trend spotting
- Citation tracking and analysis
- Ability to track by persona
- Recommends optimizations by prompt
- Tracks AI accuracy
Semrush
A leader in the SEO space, Semrush's AI Toolkit allows you to track your brand's visibiltiy and performance against your competitors. It also provides AI-generated tips for product development based on trends, product sentiment and what your customer is asking on AI.
Price Point
- $99/month for one domain
- No free trial offered but you are able to view a sample report
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Search GPT
Core Features
- Monitor your brand's AI Visibility
- Track how LLMs talk about you vs your competitors
- Brand and product sentiment tracking
- Track shifts in the AI conversation for your indsutry and target audience
- Track trending questions
- AI-Generated tips for product development
Share of Model
Share of Model allows you to track your performance across a large set of LLM models and social platforms to better understand perception, awareness and sentiment around your brand and products.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Gemini
- Mistral
- Meta AI
Core Features
- Track your Brand Appearance score against your competitors
- Sentiment tracking across LLMs and social platforms
- Perception tracking for both brand and individual products
Traqer
Trager provides you the ability to track specific keywords across multiple AI platforms
Price Point
- Pricing is based on number of keywords tracked
- Starts at $49/month for 40 keywords
- Highest tier is $499/month for 1,000 keywords
- Ability to contact sales for custom plans
Models Tracked
- ChatGPT
- AI Overviews
- Perplexity
Core Features
- Keyword tracking across multiple keywords, brands and LLMs
- Ability to veiw full AI responses for deeper analysis
- Automated weekly updates
Waikay
Waikay focuses on the ability for brands to take control of their AI narrative and manage their reputational risk.
Price Point
- Small business plan at $19.95/month for 8 reports
- Medium business plan at $69.95/month for 30 reports
- Large business plan at $199.95/month for 90 reports
Models Tracked
- Sonar
- Gemini
- ChatGPT
Core Features
- AI Brand Score by topic and LLM
- Fact checking ability to help ensure brand reputation and data accuracy
- Competitor benchmarking
- Ability to track AI peformance over-time
Xfunnel
XFunnel offers a robust set of tracking and monitoring capabilities across LLMs. A standout feature on the platform is the ability to track conversations (vs just keywords) and the ablity to monitor performance for unique buying journeys across persona, region, vertical and product.
Price Point
- Free tier with 100 AI Search Queries / month and basic analytics
- Pro tier (coming soon, not yet launched) at $199/month with ulimited AI Search Queries and Advanced Analytics
- Enterprise tier with custom pricing and custom offering
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Meta AI
- Bing Copilot
- Claude
Core Features
- Monitor visibility and sentiment across multiple LLM platforms
- Track share of voice and ranking against your competitors
- Ability to discover questions your target customer may be asking
- Tracking across conversations vs keywords
- Citation analysis, including UGC radar
- Content gap analysis and recommendations
Xlr
XLR8 allows you to track a comprehensive set of AI metrics with a focus on going deeper by category.
Price Point
- No pricing information available
- Ability to book a demo with sales team
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- AI Visibility score across categories
- Competitor analysis across categories
- Ability to track AI conversations by category
- Source analysis, including most cited sources and source type
- Content optimization recommendations (in beta)